Image
Spearheading India’s growth story in the world tractor market, International Tractors Limited – India’s No.1 tractor export brand – reached a new milestone on October 14, 2023 when the company organised its 1st of its kind Global Conference in Gurugram, India. Having a dynamic presence in 150 countries, the company invited over 200 channel partner members from different parts of the world to India for the ‘Global Partners Summit (GPS) 200’.
The carefully crafted logo of ‘GPS200’ represented two diversified brands of ITL – Sonalika and Solis – with infinite possibilities of accelerating in the world markets across various segments. While the Hon’ble management and senior leadership shared more about ITL and its vision to be globally No.1 tractor brand, the channel partners from many countries also shared about their success stories and staggering growth together with ITL.
A day prior to the fanfare, all 200+ channel partners were specially taken to ITL’s World’s No.1 plant in Hoshiarpur, Punjab with charter flights from Delhi to make them familiarize with the company’s advanced production facility that rolls out tractors in 16-125 HP for export market. The members also witnessed the progress of the new tractor plant which is being set up dedicatedly for export markets, adjacent to the existing facility of ITL. The company has earmarked Rs 850 crore investment for building the new state-of-the-art facility as ITL prepares to double its global sales in the next 3 years.
Strengthening its leadership position in export markets, the company has also lined up an investment of Rs 150 crores to expand its export tractor portfolio from existing 16-125 hp to reach up to 180 HP. Parallel to the Global Conference GPS 200, ITL also launched 5 new tractor series which are equipped with superior features and comply with advanced emission norms to better penetrate markets such as US and Europe.
Witnessed participation of 200+ channel partners
The event saw wholehearted participation from 200+ channel partners from across the world. The conference became very engaging as many channel partners shared their success stories.
5 new tractor range for international markets
Evolving consistently to meet the dynamic farmer requirements, ITL is not just solidifying its position as the No.1 brand in 15+ countries in the addressable segment but has also launched new advanced tractors that will support the company in penetrating newer markets and segments. The company is already the No.1 brand in developed as well as developing countries such as Germany, Finland, Portugal, Iceland, Czech Republic, Myanmar, Nepal and Bangladesh, and aims to be No.1 in 25+ countries by 2029-30.
New Investments for all inclusive growth
ITL’s commitment to develop hero products for its customers with superior quality is racing ahead with the development of a new plant with an investment of Rs. 850 Cr. Alongside, the world class customer service has inspired the company to invest Rs. 150 Cr. into R&D to launch a new tractor series.
Aims to penetrate into newer segments
Leveraging its strengths of a strong manufacturing base in India and superior worldwide network of 3,000 dealers, ITL offers highest quality products at a very competitive cost to farmers across the globe.
It was a proud moment for us, as team Solis successfully delivered 50 Tractors in a single day. All the machines were handed over to the State Government of Brazil. We wish them all the success for future endeavours.
Sharing a few glimpses from the flag off ceremony and felicitation of ITL, for taking a major step towards helping the society. ITL converted a CRPF bus into a COVID-19 lab with a capacity of testing 6000 patients per month and collecting 15000 test samples, with the support of the Delhi Government.
No matter what the circumstances are, SOLIS tractors will always be there to support you. Watch how corporate premises are being disinfected effectively by local municipality using the power and precision of SOLIS.
Participation in Regional Agriculture Exhibition by our Guatemala Distributor. Facelift models are showcased, received good response from customers. Few glimpses of the event:
You are invited to witness the next level of agro-innovation by SOLIS at the 41st edition of FIMA 2020.
A Rotavator demonstration activity was conducted by SONALIKA at the Mahendranagar area of Nepal. It was a fruitful session for us where we received three hot enquiries on the spot.
