Spearheading India’s growth story in the world tractor market, International Tractors Limited – India’s No.1 tractor export brand – reached a new milestone on October 14, 2023 when the company organised its 1st of its kind Global Conference in Gurugram, India. Having a dynamic presence in 150 countries, the company invited over 200 channel partner members from different parts of the world to India for the ‘Global Partners Summit (GPS) 200’.

The carefully crafted logo of ‘GPS200’ represented two diversified brands of ITL – Sonalika and Solis – with infinite possibilities of accelerating in the world markets across various segments. While the Hon’ble management and senior leadership shared more about ITL and its vision to be globally No.1 tractor brand, the channel partners from many countries also shared about their success stories and staggering growth together with ITL.

A day prior to the fanfare, all 200+ channel partners were specially taken to ITL’s World’s No.1 plant in Hoshiarpur, Punjab with charter flights from Delhi to make them familiarize with the company’s advanced production facility that rolls out tractors in 16-125 HP for export market. The members also witnessed the progress of the new tractor plant which is being set up dedicatedly for export markets, adjacent to the existing facility of ITL. The company has earmarked Rs 850 crore investment for building the new state-of-the-art facility as ITL prepares to double its global sales in the next 3 years.

Strengthening its leadership position in export markets, the company has also lined up an investment of Rs 150 crores to expand its export tractor portfolio from existing 16-125 hp to reach up to 180 HP. Parallel to the Global Conference GPS 200, ITL also launched 5 new tractor series which are equipped with superior features and comply with advanced emission norms to better penetrate markets such as US and Europe.

Some of the key highlights of Global Conference ‘Global Partners Summit (GPS) 200’ are:

Witnessed participation of 200+ channel partners

The event saw wholehearted participation from 200+ channel partners from across the world. The conference became very engaging as many channel partners shared their success stories.

5 new tractor range for international markets

Evolving consistently to meet the dynamic farmer requirements, ITL is not just solidifying its position as the No.1 brand in 15+ countries in the addressable segment but has also launched new advanced tractors that will support the company in penetrating newer markets and segments. The company is already the No.1 brand in developed as well as developing countries such as Germany, Finland, Portugal, Iceland, Czech Republic, Myanmar, Nepal and Bangladesh, and aims to be No.1 in 25+ countries by 2029-30.

New Investments for all inclusive growth

ITL’s commitment to develop hero products for its customers with superior quality is racing ahead with the development of a new plant with an investment of Rs. 850 Cr. Alongside, the world class customer service has inspired the company to invest Rs. 150 Cr. into R&D to launch a new tractor series.

Aims to penetrate into newer segments

Leveraging its strengths of a strong manufacturing base in India and superior worldwide network of 3,000 dealers, ITL offers highest quality products at a very competitive cost to farmers across the globe.

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