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Spearheading India’s growth story in the world tractor market, International Tractors Limited – India’s No.1 tractor export brand – reached a new milestone on October 14, 2023 when the company organised its 1st of its kind Global Conference in Gurugram, India. Having a dynamic presence in 150 countries, the company invited over 200 channel partner members from different parts of the world to India for the ‘Global Partners Summit (GPS) 200’.
The carefully crafted logo of ‘GPS200’ represented two diversified brands of ITL – Sonalika and Solis – with infinite possibilities of accelerating in the world markets across various segments. While the Hon’ble management and senior leadership shared more about ITL and its vision to be globally No.1 tractor brand, the channel partners from many countries also shared about their success stories and staggering growth together with ITL.
A day prior to the fanfare, all 200+ channel partners were specially taken to ITL’s World’s No.1 plant in Hoshiarpur, Punjab with charter flights from Delhi to make them familiarize with the company’s advanced production facility that rolls out tractors in 16-125 HP for export market. The members also witnessed the progress of the new tractor plant which is being set up dedicatedly for export markets, adjacent to the existing facility of ITL. The company has earmarked Rs 850 crore investment for building the new state-of-the-art facility as ITL prepares to double its global sales in the next 3 years.
Strengthening its leadership position in export markets, the company has also lined up an investment of Rs 150 crores to expand its export tractor portfolio from existing 16-125 hp to reach up to 180 HP. Parallel to the Global Conference GPS 200, ITL also launched 5 new tractor series which are equipped with superior features and comply with advanced emission norms to better penetrate markets such as US and Europe.
Witnessed participation of 200+ channel partners
The event saw wholehearted participation from 200+ channel partners from across the world. The conference became very engaging as many channel partners shared their success stories.
5 new tractor range for international markets
Evolving consistently to meet the dynamic farmer requirements, ITL is not just solidifying its position as the No.1 brand in 15+ countries in the addressable segment but has also launched new advanced tractors that will support the company in penetrating newer markets and segments. The company is already the No.1 brand in developed as well as developing countries such as Germany, Finland, Portugal, Iceland, Czech Republic, Myanmar, Nepal and Bangladesh, and aims to be No.1 in 25+ countries by 2029-30.
New Investments for all inclusive growth
ITL’s commitment to develop hero products for its customers with superior quality is racing ahead with the development of a new plant with an investment of Rs. 850 Cr. Alongside, the world class customer service has inspired the company to invest Rs. 150 Cr. into R&D to launch a new tractor series.
Aims to penetrate into newer segments
Leveraging its strengths of a strong manufacturing base in India and superior worldwide network of 3,000 dealers, ITL offers highest quality products at a very competitive cost to farmers across the globe.
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Sunbelt Ag Expo is an agriculture trade show which is also known as ‘North America is Premier Farm Show’ an annual event. This year, it attracted more than 1200 exhibitors around the world showcasing agricultural products of the latest farming technology. International Tractor Limited participated in Sunbelt Ag Expo held at Spence Field, Moultrie, Georgia, the USA from 17th-19th October 2017. Yanmar America was the buyer present in the event that witnessed the first launch of Solis Tractors in the USA. An overwhelming response was seen for Solis 24, 40, 60 & 110 during the exhibition.
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Agritechnica is the No.1 exhibition for technology in agriculture and agricultural machinery held at Hannover, Germany from 12th – 18th Nov 2017. In 2017, it witnessed 2803 exhibitors and 450,000 visitors.
Agritechnica happens every alternate year and Solis had participated for the fourth consecutive time. All the leading companies in the industry were there to exhibit the best of their products and technologies. The launch of Solis new shape series 20, 22, 26, 28 & 30(HST) in the event brought a heartening response among the visitors. The theme of Agritechnica was ‘Green Future- Smart Technology’.
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EIMA exhibition was held at PUSA, campus New Delhi, India from 7th – 9th December 2017. It offered a strong single-venue interface between Indian agricultural entities and global participants in the agri-machinery segment.
EIMA Agrimach is inspired by EIMA International which is the 2nd largest exhibition and conference on farm mechanization in the world. Solis was one of the prominent exhibitors at the event and showcased its export range of tractors along with the domestic Sonalika series.
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Agrotaka was a landmark event for Solis with a successful exhibition and the subsequent positive reception for all our tractors by the visitors. Being frequent attendees of the event, it was a proud moment for us as we exhibited the best of our innovative models.
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With more than 750 exhibitors from 20 nations, Agrotech became one of the largest gatherings of showcasing the latest developments in the agriculture sector. Solis showcased its range of export tractors and got an overwhelming response from the visitors. Apart from tractors, other farm machines and fertilizers, seeds, fodders and feed were also displayed with many other products.
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The exhibition at Gadarif saw the excellence of Sonalika which was exhibited on a massive scale. All the visitors were eager to know more about our compact, utility, and narrow farm tractors that were on display. All in all, the event was a successful one for Sonalika.
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Technology and perfection goes hand in hand with all our creations. This was proved once again in the exhibition which demonstrated the innovative magnificence of Sonalika. All the visitors were eager to know more about our tractors, and the variety of implements and optional attachments for the tractors.
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