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Spearheading India’s growth story in the world tractor market, International Tractors Limited – India’s No.1 tractor export brand – reached a new milestone on October 14, 2023 when the company organised its 1st of its kind Global Conference in Gurugram, India. Having a dynamic presence in 150 countries, the company invited over 200 channel partner members from different parts of the world to India for the ‘Global Partners Summit (GPS) 200’.
The carefully crafted logo of ‘GPS200’ represented two diversified brands of ITL – Sonalika and Solis – with infinite possibilities of accelerating in the world markets across various segments. While the Hon’ble management and senior leadership shared more about ITL and its vision to be globally No.1 tractor brand, the channel partners from many countries also shared about their success stories and staggering growth together with ITL.
A day prior to the fanfare, all 200+ channel partners were specially taken to ITL’s World’s No.1 plant in Hoshiarpur, Punjab with charter flights from Delhi to make them familiarize with the company’s advanced production facility that rolls out tractors in 16-125 HP for export market. The members also witnessed the progress of the new tractor plant which is being set up dedicatedly for export markets, adjacent to the existing facility of ITL. The company has earmarked Rs 850 crore investment for building the new state-of-the-art facility as ITL prepares to double its global sales in the next 3 years.
Strengthening its leadership position in export markets, the company has also lined up an investment of Rs 150 crores to expand its export tractor portfolio from existing 16-125 hp to reach up to 180 HP. Parallel to the Global Conference GPS 200, ITL also launched 5 new tractor series which are equipped with superior features and comply with advanced emission norms to better penetrate markets such as US and Europe.
Witnessed participation of 200+ channel partners
The event saw wholehearted participation from 200+ channel partners from across the world. The conference became very engaging as many channel partners shared their success stories.
5 new tractor range for international markets
Evolving consistently to meet the dynamic farmer requirements, ITL is not just solidifying its position as the No.1 brand in 15+ countries in the addressable segment but has also launched new advanced tractors that will support the company in penetrating newer markets and segments. The company is already the No.1 brand in developed as well as developing countries such as Germany, Finland, Portugal, Iceland, Czech Republic, Myanmar, Nepal and Bangladesh, and aims to be No.1 in 25+ countries by 2029-30.
New Investments for all inclusive growth
ITL’s commitment to develop hero products for its customers with superior quality is racing ahead with the development of a new plant with an investment of Rs. 850 Cr. Alongside, the world class customer service has inspired the company to invest Rs. 150 Cr. into R&D to launch a new tractor series.
Aims to penetrate into newer segments
Leveraging its strengths of a strong manufacturing base in India and superior worldwide network of 3,000 dealers, ITL offers highest quality products at a very competitive cost to farmers across the globe.
“The Roskilde Dyrskue Agricultural Fair is largest of its kind in Northern Europe. This annual fair is organized by the agricultural organizations and farmers of Zealand. Each year, the fair attracts
around 90000 visitors from Copenhagen and the cities of Zealand as well as visitors from across the globe.”
Here’s a sneak peek from Solis display at the Four Agricole Exhibition in Luxembourg. Sonalika’s Solis tractors caught attention of the farming connoisseurs at the Agricultural exhibition, and gathered admiration by many. Overall, Solis piqued the interest of many at the exhibition with its tractor range, and affordable pricing.
Solis participated in International Agricultural Fair held from 15th May to 21st may 2018 at Novi Sad, Serbia. The event showcased various products from Agriculture & Forestry industry. Here, Solis range of tractors piqued the interest of many with their fully-featured tractors, and their affordable pricing.
Here’s a sneak peek of the inauguration of Solis’s showroom in Nepal. Mr. Rahul Mittal, Director Sonalika Group, and Mr. Gaurav Saxena, President & CEO –IB, inaugurated an exclusive new showroom in Nepal showcasing the latest tractors and other offerings.
SOLIS has arrived in Ukraine to mark a new dawn of Agricultural Farming. Take a look at the ethnic celebration of inauguration in pictures and video! Solis aims to add plenty more chapters to their journey in Ukraine and take the agriculture market here by storm.
Sonalika expands its global network by signing an MOU, jointly with the Syrian government-owned Al Furat Tractors and with local partner IMT. This joint venture was commemorated at an event hosted by the Embassy of India. A discussion was also held with the Syrian Minister of Industry for Farm Mechanization.
Sunbelt Ag Expo is an agriculture trade show which is also known as ‘North America is Premier Farm Show’ an annual event. This year, it attracted more than 1200 exhibitors around the world showcasing agricultural products of the latest farming technology. International Tractor Limited participated in Sunbelt Ag Expo held at Spence Field, Moultrie, Georgia, the USA from 17th-19th October 2017. Yanmar America was the buyer present in the event that witnessed the first launch of Solis Tractors in the USA. An overwhelming response was seen for Solis 24, 40, 60 & 110 during the exhibition.
